5 gorgeous iPhone apps you need to check out right now

We continue to get a tremendous amount of positive feedback on our ongoing series on well designed iPhone apps that everyone should check out, and the reason for that is fairly obvious: it’s hard to find great apps. The right app can completely change your iPhone experience dramatically though, and we have made it our mission to help as many people as possible find great apps that make using their iPhones a little bit more enjoyable.

For more gorgeous iPhone apps you need to try, check out our earlier posts in this series.

So far we have covered some truly great apps in this ongoing series, but there’s plenty more to cover thanks to the thousands of skilled mobile developers out there who continue to build creative new apps.

We’ll cover five fantastic iPhone apps in this installment and we have plenty more to share with you in the weeks and months to come. If you know of a great app that we haven’t yet covered though, feel free to leave a note in the comments section or ping me on Twitter.

The Wrath of Panda: Google’s New Algorithm Update

On May 20th at 4:11 PM PST, Google’s search guru Matt Cutts sent out a Tweet that caused many a-heart to flutter and shudder. He wrote, simply: “Google is rolling out our Panda 4.0 update starting today.” And the internet panic ensued.

Panda 4.0 is a major release. Whenever Google orchestrates key algorithm changes, a lot of hoopla follows. Because the search giant never clearly articulates exactly what changes are included, web owners are left floundering to understand if and why their rankings take a nose dive.

Whether or not you’ve noticed a big change in your search results, it’s imperative you understand all you can about Google’s latest updates. Let’s dissect what we know for sure about this newest wave of changes, and how to counteract any potential negative effects.

Panda’s Distinguished History

Panda first hit the search scene in February of 2011. The target: low quality web sites guilty of copying and/or scraping content. Google is in the business of returning accurate and desirable search results, and sites that aim to cheat and steal others’ content, or simply release unreadable or lackluster content themselves, are menaces to the system. As such, Google continues to take aim in an effort to prevent these sites from any measurable rankings.

In other words, Panda is a Kung Fu spam-fighting machine. Is it flawless? Certainly not; hence Google’s need to consistently fine-tune its beloved bot.

Which Off-Page SEO Factors Really Make a Difference?

As someone who runs a website, you’re familiar with SEO. You understand that there are certain techniques and tactics that can take a webpage from the bottom of the barrel in terms of search rankings to the top. You’re probably aware that proper SEO is essential for being found on major search engines and that without it, growing an established online presence can be a challenge.

Now, think about your definition of SEO. Chances are, things like keyword optimization, meta-descriptions and even photo optimization are coming to mind. These are all wonderful, essential aspects of traditional SEO. They are also all considered to be on-page factors. Learn what off-page SEO is and about the tactics that really make a difference below.

What is Off-Page SEO?

Off-page SEO relates to all aspects of driving traffic back to your site that pertain to external factors – things that lie outside of your actual website. These include link building, social media, social bookmarking and other tactics that will be discussed shortly.

Off-page SEO is critical for rounding out on-page tactics. Off-page strategies can boost rankings, improve page rankings and garner additional exposure. All of this means more traffic and more potential for conversions in the long run.

A few off-page factors that really make a difference include:

5 Ways to Beat Your Competitors at Organic SEO

SEO

is dynamic, more than a tad bit complicated, and highly competitive. Depending on your industry, staying at the top of rankings can range from mildly challenging to completely cutthroat. In order to stay ahead of the curve, you need to be committed to following trends, being efficiently reactive, and staying willing to examine the small and big pictures thoroughly.

The good news: SEO is not rocket science. It’s decipherable, and those that stay educated can absolutely succeed. If you’re ready to dive in and beat your competitors at their own game, follow the five tips below and enjoy your definitive edge.

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